“Tear it up brother!”, “Go hard or go home!”, “Can’t handle the weight then get out of the gym!” These are common quotes from free weight or power lifters, social media posts and advertising. The more aggressive the better it seems, when it comes to the gym atmosphere. It’s no wonder why there is such a huge backlash of gyms embracing a non-macho marketing plan. Many would be, exercisers have felt alienated from the fitness floor because they are afraid they will get called out on something they can’t do. The gym seems to be the number one place to display how masculine you can be. Men have been raised with the message of macho for years. Think G.I. Joe, Arnold Schwarzenegger, Rocky and the
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